When it comes to business we have to find a way to show customer appreciation to our clients. After all without them we wouldn’t be in business. There are many ways to show thanks to your clients and depending on the size of your business as to what you can do to show your appreciation. You could send them a card, a gift, hold a customer appreciation day or hold a customer appreciation event. One of the best, unique, and memorable ways to show customer appreciation is with travel.
Now you are probably thinking how you can use travel to show customer appreciation. Very good question!
There are different ways you can use travel to show customer appreciation. You can give them a gift certificate for a specific amount to use towards a cruise or tour they wish to take. You could give them a Cruise certificate that have different levels and costs depending on type of cabin and length of cruise.
For the ultimate experience you could take a group of your top clients on an all expenses paid trip. You could do a golf experience where you visit some top golf courses to play a few rounds and maybe attend a major golf tournament. What about a wine cruise? You could do this on the European rivers where you visit wineries and enjoy some amazing food.
Maybe it could be a cruise that includes the Monaco Grand Prix, or a jazz cruise that includes visits to a jazz festival. How about a golf and spa experience. Your clients would have the option to play a few rounds of golf and/or relax in the spa.
How about a spa retreat? There are some great spa resorts where you can relaxing massages, facials, mineral wraps, yoga, etc. You could do a spa retreat on land or on a cruise ship.
The other great benefit of a customer appreciation trip is the great opportunities for networking that it presents. As your group travels together everyone gets to know each other and what they do. Customer appreciation trips can help develop the know, like, and trust factor quicker than a regular networking event with follow-up meetings. You could also strategically select which clients you take on the customer appreciation trip where you introduce them to people who could be strategic business partners for them. The benefit for you is not only do you give them a memorable trip, you also helped their business by introducing them to a strategic business partner. Who are they going to want to do business with when it comes to the product or service you provide?
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