October 22, 2014 ) Algona, Washington — Selling products online can be a very crowded space. Understanding how to market products
in an e-commerce environment can be a steep learning curve for most businesses. That is why it is imperative to have a great team in place that can implement a solid marketing strategy which includes a budget for Pay-Per-Click (PPC) advertising. One company that is honing its online marketing plan is EVS, LLC, a pet supplies company based in Algona, Washington. The company is dominating a variety of keywords for their carpet cleaner product, Pet Peeve Household Stain & Stink Remover.
“We feel like it is similar to striking gold,” said Casey Dean Eberhart, Co-Founder of EVS, LLC. “It takes time to build data and analyze the results.” He continued, “We can now see that our company is dominating a handful of keywords and that is driving our sales.” Mr. Eberhart is confident that EVS, LLC will continue to boost sales by following, and regularly fine-tuning, their current online marketing strategy. “Our target Advertising Cost of Sales (ACoS) is under 25 percent,” he stated. “We have some stellar home runs as low as 8% and 10% but an overall running average of 21%, so we are staying within our target ACoS figure. Fortunately on our keywords that have high click-to-sale ratios, our average price per click is only running between $0.64 and $0.67.”
EVS, LLC did not state the exact amount current set for their online marketing campaigns. Mr. Eberhart did state that most would be surprised by the modest amount committed that is contributing to their positive results. He encourages new entrepreneurs or online retailers to start small then test and track the data on a regular basis.
EVS, LLC was founded by Casey Dean Eberhart and Brandon M. Vukelich in April 2014. It is based in Algona, Washington with their entire product line currently being distributed online.
About EVS, LLC
EVS, LLC is the maker of the professional strength pet stain and odor eliminator product, Pet Peeve. ((http://www.amazon.com/Best-Stain-Remover-Odor-Eliminator/dp/B00KZ09ZTC/))
